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Verizon Introduces New Marketing Campaigns Aimed at U.S. Hispanic Consumers |
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| Published on August 21, 2006 |
Verizon announced two new marketing campaigns aimed at Hispanic phone customers to generate awareness of the company’s new unlimited calling plan and its DSL high-speed Internet access services.Both campaigns were created by La Agencia de Orcí & Associados, one of the top independently owned Hispanic marketing agencies in the United States.
“We are very excited to have these two campaigns in the market designed to attract Hispanic customers,” said Joe Paz, group marketing manager for Verizon.“We want to raise awareness about Verizon’s calling plan and speed of Verizon’s DSL, which allows for much faster downloads than dial-up and at a very low cost.”
The two campaigns consist of two 60-second television commercials, which will air on Spanish-language networks, and accompany by direct-mail campaigns.
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