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Isabel Valdés and Carlos Santiago to Present at HACR Symposium |
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| Registration Deadline is Monday, May 29 |
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| Published on May 26, 2006 |
Renowned Hispanic market research and marketing experts, Isabel Valdés and Carlos Santiago are two examples of the caliber of presenters that will be featured during the Hispanic Association on Corporate Responsibility 20th Anniversary Symposium: The Power of Hispanic Inclusion.
Isabel Valdés, principal of Isabel Valdés Consulting, will lead a presentation during the Symposium’s Breakfast that will focus on her latest finds in Hispanic market research. Valdés is widely known as an In-Culture expert, a methodology applied to Marketing that recognizes the existence of cultural programming.
Meanwhile, Carlos Santiago, president and CEO of Santiago Solutions Group, will lead a fully interactive business session. Santiago will conduct a poll with Symposium participants about their opinions on how Hispanic initiatives are managed within their organizations – success factors, drivers, and challenges. This will be possible using real-time handheld polling equipment. The final findings will be released and presented back to the attendees at the end of the business session. In addition, Santiago will present the initial results derived from detailed analyses of financial data on the correlation of investment in Hispanic initiatives and Return on Equity.
The deadline to register and pay the regular fee of $400 for the Symposium is Monday, May 29, (on-site registration is $500) you can register online by going to our Web site at www.hacr.org.
The HACR 20th Anniversary Symposium: The Power of Hispanic Inclusion
June 5-6, 2006
The Ritz-Carlton, Washington DC
For more information, please visit our Web site at www.hacr.org or contact Valerie M. Reyes at (202) 835-9672
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