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Interview with Troy Dickerson |
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| Published on November 28, 2006 |
1. What does diversity mean to you? Why is it important to have a diverse workplace?
For Coors, diversity is not just a program -- it's the way we do business every day. We embrace different thinking styles, backgrounds and cultures, as well as gender and race. Ultimately, workplace diversity makes our marketing more creative, our sales force stronger, our products of higher quality, our ideas more innovative -- and our company an even greater place to work.
2. How does your company measure success regarding diversity?
Diversity at Coors means diversity in four areas:our people, the marketplace, the community and our suppliers.We have strategies in each of these areas to assure that we’re being inclusive and living our diversity commitment; and we have people accountable for leading the charge.Our scorecard measurements assist us to assure that we stay focused.
3. What kind of opportunities do you give small business within your company? What's the process that they need to follow to be able to do business with your company?
Coors Brewing Company is committed to diversity in the marketplace and the workplace. At Coors, we know the more we involve and include people of different backgrounds, styles and cultures, the more we are able to create and foster new ways of doing business.
Supplier Diversity is an integral part of Coors’ overall commitment to diversity. Our Supplier Diversity process is inclusive and seeks to broaden the pool of minority and women-owned business enterprises (MWBEs) that want to do business with Coors.
A member of the National Minority Supplier Development Council (MNSDC) and the Women’s Business Enterprise National Council (WBENC), Coors supports local and regional minority supplier development councils throughout the nation. We support MWBEs by participating in business networking exchanges, seminars, special events and business opportunity fairs and by making direct and in-kind contributions to MWBE programs.
As opportunities are identified here at Coors, we actively seek certified minority suppliers through the national data bases of NMSDC, WBENC and Diversity Information Resources.It is with these organizations that Coors will search for diverse supplier businesses. If you are not a member of these organizations we encourage you to do so.
4. What's the business case for corporate responsibility or inclusion?
Besides being the right thing to do – to be a good corporate citizen and try to leave only positive impacts on employees, shareholders, the community and the environment.Coors has a long history of corporate responsibility.Coors Brewing Company was the first company in the country to create economic development pacts aimed at increasing opportunities for Hispanic businesses and investment in Hispanic communities. In 1984, we led the effort to support diversity by signing an economic development pact with the Hispanic Association of Corporate Responsibility. Under the pact, Coors has invested more than one billion dollars in corporate contributions, banking and financial work, procurement, advertising, marketing and public relations.
The Coors Hispanic Employee Network (CHEN) is an active employee diversity council aimed at ensuring that Hispanic employees receive support and have the ability to influence the decision-making process at Coors. This organization also helps with Denver-area events and activities in the Hispanic community, and assists needy college-bound students with annual scholarships.
Besides CHEN, we also have seven other employee resource groups at Coors that serve as internal resources to help the company's employees improve awareness, understanding and communication among members of our workforce. These groups also help improve external communication within local culturally-diverse communities, helping the company to benefit from increased awareness and understanding of Coors as a community partner. These employee resource groups are inclusive -- anyone who wants to help promote cross-cultural communications is encouraged to become involved.
5. Do you believe it is important to have a Hispanic corporate board member? What do you think is their contribution?
Yes.Charles Herington served on the boards of both Coors and Coors Brewing Company from February 2003 to February 2005 and is currently a Class B board member.He was a member of the compensation and human resources committee from May 2003 to February 2005. Since 1999 he has been president and chief executive officer of America Online Latin America. Prior to joining AOL Latin America, he served as president of Revlon Latin America. From 1990 to 1997, Mr. Herington held various executive positions with PepsiCo Restaurants International, serving most recently, from 1995 to 1997, as regional vice president of Kentucky Fried Chicken, Pizza Hut, Taco Bell of South America, Central America and the Caribbean. He also held several high level positions in management and marketing with Procter & Gamble, a consumer products company, in Canada, Puerto Rico and Mexico during the 10 years prior to his association with PepsiCo. He is also director of NII Holdings, Inc. (formerly known as Nextel International), a telecommunications company
His contribution to us and the board is in his executive background, expertise and market knowledge and business accomplishments.He also provides us with a broader perspective of the Hispanic consumer and how Coors can market to this important segment.
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