Corporate Alerts

HACR Research Institute releases its first Hispanic ERG Study

The HACR Research Institute’s first Hispanic Employee Resource Group (ERG) Study, funded by AARP and launched in late 2012, was created to benchmark Hispanic ERGs and ascertain what’s driving their growth, highlight best practices, and identify current and future challenges.

Two dozen Fortune 500 companies participated in the Institute’s groundbreaking study which captures insights from Human Resources (HR) departments, ERG members and leaders, as well as their executive sponsors and champions. Only HACR Corporate Members were eligible to participate and a list of participating companies is included in the report.

The two part study consisted of an online survey instrument completed by a company representative between December 2012 and January 2013. The Institute conducted focus groups and interviews with ERG members, their leaders, and executive sponsors and champions between February 2013 and July 2013. Sixty percent of HACR Corporate Member companies participated in this seminal research study.

“There is clearly a need to explore these trends further and to provide additional business training to Hispanic ERG leaders in equipping them to develop strategies that would link their ERG initiatives with Hispanic consumer efforts,” Dr. Lisette Garcia, HACR’s research institute director, said. “Enhancing the business acumen of the Hispanic ERGs places them in an improved position to augment the effectiveness of a corporation in connecting with the Hispanic marketplace.”

Key findings from the study include:

• Participation by Hispanic employees in Hispanic ERGs was more than three times the national average participation rate in employee resource groups generally

• 54 percent of survey participants indicated their Hispanic ERGs had 500 or more members

• 79 percent expect their Hispanic ERG to grow even more in the next 24 months

• Despite the growth of Hispanic ERGs, only one third had seen an increase in their annual budget and nearly 10 percent had experienced a decline in funding

To view the study, click here.

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