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| Document Name |
Published |
Author(s) |
Cost |
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Hispanics Today 2004
"The fact is that the so-called "purchasing power" should really be referred to as 'consumption ability' because it simply has not translated into real power. Real power would ignite meaningful solutions to pressing realities. The disparity between Hispanic economic contributions and Hispanic decision-making power has given rise to skepticism and cynicism about equity and inclusion. While not insurmountable, this perception inhibits any institution or industry's ability to create trust with the Hispanic community."
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12/3/2004 |
New America Alliance
Alfonso E. Martinez
Alfonso Morales
Euro RSCG Worldwide
Jeffrey M. Humphreys
Jeffrey S. Passel
Roberto Pedace
Santiago Valdes
Roberto Suro |
N/A |
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Hispanics Today 2004 - American Latinos in Financial Services: Phase I
An important look at Latinos in Financial Services depicting our community's investment capacity juxtaposed to our corresponding decision making power over how money is managed.
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12/3/2004 |
New America Alliance |
N/A |
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Hispanics Today 2004 - Executive Summary
"On a global scale, no other Hispanic community has greater purchasing power. Moreover, the Hispanic community is framed as a super sized economic growth vehicle that no corporation can do without. In fact, the language of Hispanic inclusion evolves so often that it would appear that significant progress is being made. Originally, Hispanic inclusion was seen as "the right thing to do," yet moved on to include "business opportunity" and "reputation management" to the more current "corporate responsibility." In other words, Hispanic inclusion requires a comprehensive corporate commitment, full community engagement, specific and actionable reciprocity, and classic brand management strategies to secure a fair share of a unique and hyper-growth market."
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12/3/2004 |
Alfonso E. Martinez |
N/A |
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Hispanics Today 2004 - Prosumer Pulse: The U.S. Latino Prosumer
This study describes Prosumers as the front end of a demographic group and as "proactie information-empowered men and women...providing an indication as to where that population is headed at any given time." The study reveals that Prosumers are more likely to be found among Cuban Americans and that the term "Latino" is fast becoming the preferred moniker over "Hispanic" and "Chicano" for Latino Prosumers.
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12/3/2004 |
Euro RSCG Worldwide |
N/A |
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Hispanics Today 2004 - The Multicultural Economy: America's Minority Buying Power
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12/3/2004 |
Jeffrey M. Humphreys |
N/A |
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Hispanics Today 2004 - The Rise of the Second Generation: Changing Patterns in Hispanic Population Growth
This document offers new insights that reflect important developments regarding immigrants, first and second generation Hispanics and how the present and future looks better than the past. Business professionals will gain target marketing insights that will impact who you direct product to, how, and why.
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12/3/2004 |
Roberto Suro
Jeffrey S. Passel |
N/A |
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Hispanics Today 2004 - The Value of Customer Service on Hispanic Consumer's Brand Reputation
This article provides five key insights regarding corporate brand image, builds on the analysis that six of ten new customers are Hispanic, and that in-culture customer service trumps in-language advertising. This piece also offers the marketer the building blocks to creating the most effective Hispanic customer relationship management model.
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12/3/2004 |
Carlos Santiago |
N/A |
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Hispanics Today 2004 - Wage Labor, Entrepreneurship, and the Economic Assimilation of Latinos
This document focuses on the labor market and the economic assimilation dimensions of the Latino experience. Additionally, the authors fully assess the issue of wealth and its direct correlation to our own educational performance as well as key public policy measures that can positively impact this issue.
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12/3/2004 |
Alfonso Morales
Roberto Pedace |
N/A |
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Corporate Governance 2003-2004 - Profiles of FORTUNE 1,000 Hispanic CEOs
This document lists the profiles of Hispanic individuals that serve as members of the boards of directors of FORTUNE 1,000 companies. One-hundred forty-eight (148) individuals serve as directors at 166 companies and hold collectively 202 board seats. Thirty-five (35) foreign national Latinos serve as directors and hold collectively 43 board seats. Foregin national are marked with an asterisk (*) along with their country of origin.
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3/29/2004 |
Fletcher P. Grundmann |
N/A |
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Corporate Best Practices 2002 Hispanic Workforce - Conclusion
The Hispanic community, now the largest minority group in the United States, is one of the youngest and fastest growing populations in the nation. At the same time, traditional corporate workforces comprised largely of white baby boomers will begin to feel the effects of its retiring workforce this decade. It is estimated that 85 percent of 24-35 year-olds will be minorities or immigrants in the coming years. It behooves corporate America to begin building or expanding its pipeline of Hispanic talent to prepare for the next several decades.
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6/23/2003 |
Fletcher P. Grundmann |
N/A |
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Corporate Best Practices 2002 Hispanic Workforce - Executive Summary
Hispanic inclusion in a corporationis largely dependent on the active support from senior management, ongoing measurement, solid infrastructure and accountability. Each of these plays an important role in increasing inclusion and building a stronger workforce, which thereby creates a solid company. However, for a company to realize maximum benefits, each of these elements must act in concert to foster an environment that encouarges inclusion.
The botom line is that in today's fast-paced, dynamic, and globally competitive business environment, the key to success is efficiency and increased productivity. Therefore, it behooves modern companies to spend timee creating top-nothc enivornments that are inclusive and provide an opportunity for all employees.
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6/23/2003 |
Fletcher P. Grundmann |
N/A |
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Corporate Best Practices 2002 Hispanic Workforce - Measurement
A necessary first step in building or maintaining a powerful and diverse workforce is to profile your company's current reality. According to Debbe Kennedy, founder and president of the California-based Leadership Solutions, "self-assessment is the foundation for change and a powerful catalyst for continuous improvement. Consequently, the best leaders make it a regular practice." While it is important to take the first step and measure for Hispanic inclusion, the most pressing need is designning a plan to ensure ongoing measurement. Without an ongoing process, it is impossible for companies to adequately gauge their progress of Hispanic inclusion.
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6/23/2003 |
Fletcher P. Grundmann |
N/A |
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Corporate Best Practices 2002 Hispanic Workforce - Recruitment
As witnessed in the Buerau of Labor Statistics' annual Occupational Outlook Handbook, the U.S. will need to create 22 million jobs between 2000 and 2010 to fill the deand created by consumers. As the young Hispanic population continues to grow, the aging baby boomers begin to retire and a shortae of qualified workers mounts, many companies will look for new labor pools to tap for job candidates.
Companies need to being recruitment efforts in the Hispanic community for serveral reasons. The growing population is the most obvious. Currently, Hispanic purchasing power is more $600 billion and that means growing consumer demand. At the same time, a growing population means a groing portion of the potential workforce will be Hispanic. The Hispanic workforce will soon be the second largest portion of the civilian labor force after whites. Companies are investing not only in the recruitment of qualified entry-level candidates; they are also supporting K-12 education initiatives to improve Latino educational attainment rates.
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6/23/2003 |
Fletcher P. Grundmann |
N/A |
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Corporate Best Practices 2002 Hispanic Workforce - Retention: The Role of Hispanic Employee Networks
Hispanic employee networks enhance a company's opportunity to recruit, develop, and retain Hispanic talent by providing a support system comprised of coaching, mentoring, role modeling, and other important developmental mechanisms. The foundation of an Hispanic employee network or group is often based on individual and group support and on focused communication with upper management.
HENs also see to maintain alliances in and with the communities where Hispanic employees work and live. In this way, members of HENs can reach out to Hispanic community organizations and volunteer for community services. Exposure to the community helps to support recruitment efforts and can help to enhance a company's image as an employer of choice for Hispanics. Hispanic employee groups can provide Latino employees with support, access to mentors, and prevent a feeling of isolation in a company, all of which support retention efforts.
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6/23/2003 |
Fletcher P. Grundmann |
N/A |
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Corporate Best Practices 2002 Hispanic Workforce - Retention: The Role of Mentoring
Mentoring programs designed for Hispanics help to facilitate a dialogue between employees and managers about barriers Hispanics face at a company. Mentoring programs also provide individual Hispanic employees with an important tool - professional advice and feedback - to help them advance in their career. Formal programs can provide an opportunity for Hispanic executives and managers to have direct contact with a company's leadership while also sensitizing the company's leadership to the potential obstacles for some of the most promising Latino executives.
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6/23/2003 |
Fletcher P. Grundmann |
N/A |
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Hispanics Today 2003 - Executive Summary
Hispanics are the largest and fastest growing minority group in the United States, now exceeding 43.1 milllion people. The dramatic growth of the Hispanic population is well documented; and the community's clout, as one of the most compelling consumer forces in the United States, continues to receive recognition by corporate marketing departments, human resources teams, politicians and bureaucrats alike. Indeed, Hispanics can be characterized as an engine for growth in the U.S. economoy as wll as many Latin American economies. With one of the fastest growth rates of any group in the nation, the Hispanic community continues to defy expectations and is one of the most attractive and lucrative consumer markets and the single most important burgoening labor force in the United States.
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6/23/2003 |
Fletcher P. Grundmann |
N/A |
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Hispanics Today 2003 - Cultural Loyalties vs Political Commitments: Latino Immigrants and American Politics
Overall, our results suggest that Latino immigrant engagement with U.S. politics is wll established. Few immigrants are primarely involved in HC political and cultural activities. Instead a vast majority is simultaneously concerned with home country and U.S. public affairs. More significantly, very few immigrants are solely involved with cultural and political activities of the home country. This pattern surely is conductive to their engaging American society. This is true if immigrants experience discrimination. Thus, if Latinos remain apart from mainstream society, it is because they are denied full and equal access rather than because of their commitment to their new home.
Overall, then, there is no basis to allegations that Latinos refuse to join U.S. society. To the contrary, they are following the long established paths of earlier immigrants. This conclusion may deflate the exaggerated but harmless boasting that bubbles up as Latinos become increasingly visible and important to society. this is a minor price if it also contributes to quieting the bigoted charges that are still voiced by too many "Americans."
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4/28/2003 |
Rodolfo de la Garza
Jeronimo Cortina |
N/A |
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Hispanics Today 2003 - Hispanic Trends
Demographically, U.S. Hispanics represent a range of countries, socio-culturally and economic levels. They come from different backgrounds and differ in their motivations to immigrate to the United States. Many immigrate to look for a better economic opportunity, but there is an increasing, significant percentage of professional Hispanics that come to the United States for different reasons. Such reasons include the pursuit of education, the development of a business, or the desire to live near other family members. All these factors, as well as others, generate this market's diversity.
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10/21/2002 |
Cheskin Consulting |
N/A |
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Censo 2000: What are the Hispanic Perspectives and Issues
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4/7/2001 |
John A. Garcia |
N/A |
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