Hispanics Today 2004

The publication is a collection of original works by some of the most prominent experts in the Hispanic community, including academia, think tanks, and marketing and communication agencies. The study presents a comprehensive look at the Hispanic market, its influence over the U.S. economy and corporate America, labor force, and population growth.

Topics Covered:

• Assimilation of Hispanics into all aspects of the U.S. economy
• Hispanic population growth patterns
• Hispanic and other minorities' buying power
• Hispanics in financial services
• Targeted customer service for the Hispanic consumer
• The Hispanic consumer in the United States

Table of Contents:

1. Acknowledgements
   
2. Hispanics Today: Translating Economic Strenght into Political Power - Executive Summary
   Alfonso E. Martinez
   
3. Wage Labor, Entrepreneurship, and the Economic Assimilation of Latinos
   Alfonso Morales, Ph.D. and Roberto Pedace, Ph.D.
   
4. The Rise of the Second Generation: Changing Patterns in Hispanic Population Growth
   Roberto Suro, M.S. and Jeffrey S. Pasel
   
5. The Multicultural Economy 2003: America's Minority Buying Power
   Jeffrey M. Humphreys
   
6. American Latinos in Financial Services - Phase I
   New American Alliance
   
7. The Value of Customer Service on Hispanic Consumers' Brand Reputation, Choice, Loyalty and Optimal Corporate ROI Growth
   Santiago Solutions Group, Inc.
   
8. Prosumer Pulse: The U.S. Latino Prosumer
   Euro RSCG Worldwide