Hispanic Association on Corporate Responsibility

Hispanics Today 2004 - The Value of Customer Service on Hispanic Consumer's Brand Reputation

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Authors
New America Alliance
Cheskin Consulting
Jeronimo Cortina
Rodolfo de la Garza, PhD
John A. Garcia, PhD
Fletcher P. Grundmann
Jeffrey M. Humphreys
Alfonso E. Martinez
Alfonso Morales, PhD
Jeffrey S. Passel
Roberto Pedace, PhD
Carlos Santiago
Roberto Suro
Santiago Valdes
Euro RSCG Worldwide
By: Carlos Santiago
Published on December 3, 2004

Hispanics Today 2004 - The Value of Customer Service on Hispanic Consumer's Brand Reputation - 10 pages
Format: 
Publisher: HACR Research Institute

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