Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides adversiting, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, Aventis, Cap Gemini, BNP Paribas, Danone Group, Inter Corporation, LVMH Louis Vuitton, MCI, PSA Peugeot Citroen, Polaroid, Reckitt Benckiser, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications.
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| Document Name |
Published |
Author(s) |
Cost |
Buy |
Hispanics Today 2004
"The fact is that the so-called "purchasing power" should really be referred to as 'consumption ability' because it simply has not translated into real power. Real power would ignite meaningful solutions to pressing realities. The disparity between Hispanic economic contributions and Hispanic decision-making power has given rise to skepticism and cynicism about equity and inclusion. While not insurmountable, this perception inhibits any institution or industry's ability to create trust with the Hispanic community."
( details )
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12/3/2004 |
New America Alliance
Alfonso E. Martinez
Alfonso Morales
Euro RSCG Worldwide
Jeffrey M. Humphreys
Jeffrey S. Passel
Roberto Pedace
Santiago Valdes
Roberto Suro |
$49 |
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Hispanics Today 2004 - Prosumer Pulse: The U.S. Latino Prosumer
This study describes Prosumers as the front end of a demographic group and as "proactie information-empowered men and women...providing an indication as to where that population is headed at any given time." The study reveals that Prosumers are more likely to be found among Cuban Americans and that the term "Latino" is fast becoming the preferred moniker over "Hispanic" and "Chicano" for Latino Prosumers.
( details )
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12/3/2004 |
Euro RSCG Worldwide |
$19 |
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