Research Institute

Alfonso E. Martinez dedicated 22 years to corporate life of which the latter half was focused on multicultural brand management, diversity, and corporate social responsibility. The convergence of these experiences led Mr. Martinez to be appointed as president and CEO of the Hispanic Association on Corporate Responsibility.

HACR currently holds close partnerships with 28 companies of which 15 are FORTUNE 100 corporations. Recently, HACR launched the HACR Research Institute to continue its research and publication of key Hispanic issues in the areas of corporate governance, employment and supplier diversity and Hispanic community economics. Additionally, HACR launched the HACR Leadership Institute, which annually holds the HACR/Harvard Business School Program on Corporate Governance. The full HACR advocacy model is celebrated and unfolds at HACR’s Annual Symposium: The Power of Hispanic Inclusion.

Prior to joining HACR, Mr. Martinez worked for Capital One Financial Services as the executive director of Global Corporate Citizenship-Strategy and Policy, was vice president of Hispanic Markets for GMAC Residential; vice president of Diversity and Hispanic Business Development for Aetna Inc.; and vice president of Diversity for Marriott International.

Mr. Martinez previously served on the corporate advisory boards for the National Society of Hispanic MBA's, Hispanic Association of Colleges and Universities, and the Association of Latino Professionals in Finance and Accounting. Currently, Mr. Martinez is a board member of the National Hispanic Leadership Agenda, which unites over 40 national Hispanic organizations to address federal public policy and its impact in the Hispanic community.

Mr. Martinez is a sought after speaker on issues of corporate diversity and multicultural brand management. He has been a featured speaker for the New America Alliance Wall Street Project, National Hispanic Corporate Council, United States Hispanic Chamber of Commerce, Congressional Hispanic Caucus Institute, and National Association of Minority Media Executives. He has appeared on CNBC and CNNfn, interviewed for the Wall Street Journal, St. Louis Post Dispatch, The Seattle Times, FORTUNE, Worth, Diversity Inc., and Hispanic magazines. Additionally, he received feature story status in Latina Style Magazine, Latino Leaders magazine and awarded the cover of PODER magazine.

Mr. Martinez was born in Chicago and raised in Mexico City. Mr. Martinez earned a Bachelor of Science in Business Administration from the University of Denver and a Master of Science in Organizational Psychology from the John Hopkins University while also completing one year at the Johns Hopkins Graduate School of Government.

Reports
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Document Name	Published	Author(s)	Cost	Buy
Corporate Governance 2003-2004 - Overview and Analysis 148 Hispanics and foreign national Latinos serve on the boards of 166 companies and hold collectively 202 board seats or 1.97 percent of total board seats (10,314) at FORTUNE 1,000 companies.  Long term trends in Hispanic inclusion on corporate boards are both optimistic and pessimistic.  Since 1993, the number of board seats occupied by Hispanics has increased; and the number of companies with Hispanic directors across a wide range of industries has grown 186 percent since 1993.  However, Hispanics and Latinos still hold less than two percent of all board seatns in FORTUNE 1,000 companies.  ( details )	2/24/2005	Fletcher P. Grundmann	$49
Hispanics Today 2004 "The fact is that the so-called "purchasing power" should really be referred to as 'consumption ability' because it simply has not translated into real power. Real power would ignite meaningful solutions to pressing realities. The disparity between Hispanic economic contributions and Hispanic decision-making power has given rise to skepticism and cynicism about equity and inclusion. While not insurmountable, this perception inhibits any institution or industry's ability to create trust with the Hispanic community."  ( details )	12/3/2004	New America Alliance Alfonso E. Martinez Alfonso Morales Euro RSCG Worldwide Jeffrey M. Humphreys Jeffrey S. Passel Roberto Pedace Santiago Valdes Roberto Suro	$49
Hispanics Today 2004 - Executive Summary "On a global scale, no other Hispanic community has greater purchasing power.  Moreover, the Hispanic community is framed as a super sized economic growth vehicle that no corporation can do without.  In fact, the language of Hispanic inclusion evolves so often that it would appear that significant progress is being made.  Originally, Hispanic inclusion was seen as "the right thing to do," yet moved on to include "business opportunity" and "reputation management" to the more current "corporate responsibility."  In other words, Hispanic inclusion requires a comprehensive corporate commitment, full community engagement, specific and actionable reciprocity, and classic brand management strategies to secure a fair share of a unique and hyper-growth market."  ( details )	12/3/2004	Alfonso E. Martinez	$10
Corporate Governance 2003-2004 - Hispanics or Foreign National Latinos Serviing on FORTUNE 1,000 Boards   ( details )	3/29/2004	Fletcher P. Grundmann	$49
Corporate Governance 2003-2004 - Profiles of FORTUNE 1,000 Hispanic CEOs This document lists the profiles of Hispanic individuals that serve as members of the boards of directors of FORTUNE 1,000 companies.  One-hundred forty-eight (148) individuals serve as directors at 166 companies and hold collectively 202 board seats.  Thirty-five (35) foreign national Latinos serve as directors and hold collectively 43 board seats.  Foregin national are marked with an asterisk (*) along with their country of origin.  ( details )	3/29/2004	Fletcher P. Grundmann	$49
Hispanics Today 2003 - Executive Summary Hispanics are the largest and fastest growing minority group in the United States, now exceeding 43.1 milllion people.  The dramatic growth of the Hispanic population is well documented; and the community's clout, as one of the most compelling consumer forces in the United States, continues to receive recognition by corporate marketing departments, human resources teams, politicians and bureaucrats alike.  Indeed, Hispanics can be characterized as an engine for growth in the U.S. economoy as wll as many Latin American economies.  With one of the fastest growth rates of any group in the nation, the Hispanic community continues to defy expectations and is one of the most attractive and lucrative consumer markets and the single most important burgoening labor force in the United States.  ( details )	6/23/2003	Fletcher P. Grundmann	$10