Hispanic Association on Corporate Responsibility

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New America Alliance

Established in 1999, New America Alliance is a 501(c)6 organization of American Latino business leaders united to promote the economic advancement of the American Latino community, with a focus on economic and political empowerment, and public advocacy to improve the quality of life in the United States.

NAA's mission for economic advancement is led by its Economic Capital Committee. The focus of this Committee includes increasing access to markets and capital for Latino businesses, promoting the participation and influence of American Latinos on our nation's corporate boards, expanding participation and influence of American Latinos in federal and state financial institutions, and investing in the higher education of American Latinos in the fields of business and finance.

The Capital, Private Equity and Entrepreneurship Sub-Committee of the Economic Capital Committee is the NAA vehicle used to increase the size of Latino financial services firms (including firms in investment management consulting, asset management, private equity, brokerage, and other financial sectors), promote Latino entrepreneurship, and increase the number of American Latino professionals in financial services.

Reports
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Document Name Published Author(s) Cost Buy
Hispanics Today 2004
"The fact is that the so-called "purchasing power" should really be referred to as 'consumption ability' because it simply has not translated into real power. Real power would ignite meaningful solutions to pressing realities. The disparity between Hispanic economic contributions and Hispanic decision-making power has given rise to skepticism and cynicism about equity and inclusion. While not insurmountable, this perception inhibits any institution or industry's ability to create trust with the Hispanic community."  ( details )
12/3/2004 New America Alliance
Alfonso E. Martinez
Alfonso Morales
Euro RSCG Worldwide
Jeffrey M. Humphreys
Jeffrey S. Passel
Roberto Pedace
Santiago Valdes
Roberto Suro
$49
Hispanics Today 2004 - American Latinos in Financial Services: Phase I
An important look at Latinos in Financial Services depicting our community's investment capacity juxtaposed to our corresponding decision making power over how money is managed.  ( details )
12/3/2004 New America Alliance $19