Carlos Santiago
Carlos Santiago is a corporate strategist nationally recognized for his successful direct response, customer relationship management, and return on investment analytics. NPR, The Wall Street Journal, LA Times, Miami Herald, Advertising Age, and BBC have highlighted his leadership in multicultural business strategies. He has created multicultural P&L business units, new products and brands across many categories. His discipline is based on hands-on management of "back-end" internal infrastructure, customer touch points, data intelligence and 360 1/4 integrated targeting.
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Hispanics Today 2004 - The Value of Customer Service on Hispanic Consumer's Brand Reputation
This article provides five key insights regarding corporate brand image, builds on the analysis that six of ten new customers are Hispanic, and that in-culture customer service trumps in-language advertising. This piece also offers the marketer the building blocks to creating the most effective Hispanic customer relationship management model.
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12/3/2004 |
Carlos Santiago |
$19 |
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