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| Document Name |
Published |
Author(s) |
Cost |
Buy |
Hispanics Today 2004
"The fact is that the so-called "purchasing power" should really be referred to as 'consumption ability' because it simply has not translated into real power. Real power would ignite meaningful solutions to pressing realities. The disparity between Hispanic economic contributions and Hispanic decision-making power has given rise to skepticism and cynicism about equity and inclusion. While not insurmountable, this perception inhibits any institution or industry's ability to create trust with the Hispanic community."
( details )
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12/3/2004 |
New America Alliance
Alfonso E. Martinez
Alfonso Morales
Euro RSCG Worldwide
Jeffrey M. Humphreys
Jeffrey S. Passel
Roberto Pedace
Santiago Valdes
Roberto Suro |
$49 |
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Hispanics Today 2004 - The Rise of the Second Generation: Changing Patterns in Hispanic Population Growth
This document offers new insights that reflect important developments regarding immigrants, first and second generation Hispanics and how the present and future looks better than the past. Business professionals will gain target marketing insights that will impact who you direct product to, how, and why.
( details )
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12/3/2004 |
Roberto Suro
Jeffrey S. Passel |
$19 |
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