Corporate Inclusion Index
The Hispanic Association on Corporate Responsibility (HACR) released findings from its 2012 Corporate Inclusion Index (CII) survey and, for the fourth year in a row, more companies participated with 55 companies in total.
The HACR CII, a component of HACR's Corporate Accountability Strategy, takes a comprehensive measurement of Hispanic inclusion at Fortune 100 and HACR corporate member companies by focusing on HACR's four pillars of corporate social responsibility and market reciprocity: Employment, Procurement, Philanthropy, and Governance.
Overall, the 2010 U.S. Census reported Hispanics as the largest minority group in the U.S. with over 50 million consumers. With $1.3 trillion in buying power, U.S. Hispanic consumers comprise the 14th largest economy in the world.
As a result, HACR has seen an increase in the willingness of Corporate America to work with the Hispanic population, evidenced through increased participation since 2009 with 20 additional companies participating in the survey. This year's report also saw eight companies participating for the first time, 26 companies improving their rating from the previous year, and all seven Fortune 100 commercial banking companies participating in the survey.
This newfound participation and commitment to the Hispanic community has led to one conclusion: Hispanics are The Deciding Factor.
To read the report click here. You can also share your questions and comments about the 2012 HACR CII through a more in-depth analysis by following us on Twitter and using the #2012CII hashtag.