Founded in 1986, the Hispanic Association on Corporate Responsibility (HACR) is one of the most influential advocacy organizations in the nation representing 14 national Hispanic organizations in the United States and Puerto Rico.


Our mission is to advance the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions.


Over three decades ago, a group of determined, committed and passionate Hispanic leaders set out to make a difference in the way Hispanics were treated and perceived in Corporate America.

HACR was born not of a presidential Blue Ribbon committee or an academic exercise, but like so many other lasting institutions — out of necessity — by visionary leaders. It was driven by palpable injustice and the business realities that were more evident across Corporate America.

At the time, the Adolph Coors Brewing Company was one of the companies that generated the most money selling beer to Hispanics, but the company had a rocky relationship with Hispanics and other minorities, and they were poorly represented on the company’s board, in their employment ranks, and in their supplier chain.

After a long dispute with Coors over their hiring practices and other pressing inclusiveness issues, HACR’s founding leadership worked with Coors to create the organization’s first corporate agreement to make accountability tangible. Others soon followed. The seven founding HACR Board and Coalition Members were:

  • Jake Alarid (American GI Forum)
  • Augustin de Goytisolo (Cuban American National Council)
  • Oscar Moran (League of United Latin American Citizens)
  • Raul Yzaguirre (National Council of La Raza)
  • Annabelle Jaramillo (National Image, Inc.)
  • Hector Velazquez (National Puerto Rican Coalition, Inc.)
  • Hector Barreto (U.S. Hispanic Chamber of Commerce)

Today, the Hispanic Association on Corporate Responsibility celebrates and honors the courage that drove HACR’s founders to engage Corporate America to seek economic parity and reciprocity for the Hispanic community.